Twitter and Society

Twitter and Society

Ocena produktu:
Autor: Weller , Katrin
Wydawnictwo: Peter Lang
ISBN: 9781433121692
Format 15.0x22.5cm
Rok wydania 2014
Oprawa miękka
Ilość stron 448
Dostępny w 5-7 dni
223,70 zł
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Since its launch in 2006, Twitter has evolved from a niche service to a mass phenomenon; it has become instrumental for everyday communication as well as for political debates, crisis communication, marketing, and cultural participation. But the basic idea behind it has stayed the same: users may post short messages (tweets) of up to 140 characters and follow the updates posted by other users. Drawing on the experience of leading international Twitter researchers from a variety of disciplines and contexts, this is the first book to document the various notions and concepts of Twitter communication, providing a detailed and comprehensive overview of current research into the uses of Twitter. It also presents methods for analyzing Twitter data and outlines their practical application in different research contexts.

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